Company: PRIMARK, (3,000 words, please include citations and use Harvard referencing).
You have been selected to undertake a project analysing the business strategy of a company of your choice. Your assignment should address the following issues:
Using Porter’s Five Forces model, analyse the competitive structure of one of its key markets.
Analyse, using any techniques/theoretical models studied in this module, the sources of competitive advantage for the company.
Critically assess the current and future challenges to the competitive position of the company.
Based upon research, recommend and justify a potential market that the company could consider moving into.
The paper should be based on a thorough research of various types of data such as library sources, company documentation, web-based material, personal experience in a company and personal interviews if applicable. Appropriate academic theories and models should be employed wherever relevant.
The following are applicable strategies that could be considered. These strategies, coupled with associated theoretical models and business examples, should be analysed and critically evaluated.
Choose a big Multinational cooperation, get images/details from statista, 100 words, revenue, no of staff, details, add images, and make work impressive.
Introduction – Company name, what industry sector is it in, what is the current turnover of the company, how many countries does it operate in, how many employees’ works for the company. (100 words) - c
Using Porter’s Five Forces model (Competitors, suppliers, buyer's, new entrants, and substitution), analyse the competitive structure of one of its key markets and reasons it is attractive. Each force to be discussed and assessed as High, Moderate or Low. (700 words). You can analyze the home country or any of its key market and its environment for the industry analysis. To know how competitive or attractive and know classify if high or low.
Analyse, using any techniques/theoretical models-, core competencies and competitive advantage and how it differentiates it from competitor. Using Value Chain and VRIO analysis state the competitive advantage (1400). Use the value chain and VRIO analysis to determine company advantage. It is the internal environment analysis.
Discuss the implication of the current external environment and identify the challenges that will affect the competitive position of the company (major issues only) (500 words): this is the marco environment (PESTAL) identify major issues and focus on them: can create a table using bullet point for referral to add more.
Based upon research, recommend, and justify a potential market (new country newor segment) that the company could consider moving into. (300 words): Pick country where company is not operating and then propose a new line. Make reference to research on home country to support your recommendation.
Requirements: 3,000 words (+/-10%)
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